NEWS

Reebok announces new Peppa Pig collection

Published on: 7th November 2022

This is the third Reebok x Peppa Pig kids-only footwear collection, based on Hasbro’s popular pre-school brand.

The new Reebok x Peppa Pig range was created to honour Peppa and what she loves most – her family and friends – and follows two previous Reebok x Peppa Pig collections that debuted in 2021.

The new collection features five of Reebok’s most beloved kids’ silhouettes, each of which spotlights someone, or something, close to Peppa.

Highlights of the footwear include:

  • Classic Leather – A faux fur lining and pink details make this instantly recognisable as a shoe designed for Peppa’s best friend, Suzy Sheep. The woven label features a nod to Suzy’s favorite toy owl with an owl graphic peeking out of the window box.
  • Club C  – The iconic court classic Club C embodies one of Peppa’s school friends, Candy Cat. The shoe carries all the characteristics of Candy with a “touch and feel” tail on the lateral side, a nose and whiskers on the toe, and a green lining for Candy’s signature outfit.
  • Zig Dynamica  – This bright pink sneaker with a bubbles-inspired side stripe and cross check pays tribute to Peppa herself. The left shoe features a decal of Teddy, Peppa’s favorite stuffed animal, while a pair of Peppa’s iconic yellow rainboots is highlighted on the right.
  • CL Jogger – Danny Dog comes to life on this version of the CL Jogger through the faux ears and tongue that are added to the upper. The remainder of the sneaker is purple to coordinate with Danny’s shirt and incorporates a soccer ball on the straps to honor his love of the game.
  • Complete Clean – Peppa’s family makes an appearance on the final shoe of the collection and features herself, Mummy Pig, Daddy Pig and brother George dancing on the upper. The graphics are complemented by references of Teddy, George’s beloved Dinosaur, Peppa’s yellow rainboots and sunshine.

The Reebok x Peppa Pig collection will be available beginning 16th November on Reebok.com/peppa_pig.

Since launching in 2004, Hasbro‘s Peppa Pig has captured the hearts and minds of pre-schoolers and YouTube views in 2021 alone equated to over 300,000 years spent watching, equivalent to 20 minutes for every person on Earth.

Fans can immerse themselves in all things Peppa through full episodes on Nickelodeon, Nick Jr. and Amazon Prime, narrative content via AVOD platforms, a library of audio stories, music releases, app play, cross-category consumer products, live shows and now, a visit to the new Peppa Pig Theme Park in Florida.

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