Raydar Media teases new partners for pre-school hit Buddi as season two lands on Netflix

Published on: 10th September 2020

Raydar Media, the rights holder and licensing management business for the early pre-school property, Buddi, is poised to reveal a slate of new consumer product partners throughout this year’s Festival of Licensing, as the series prepares to return to Netflix for season two this month.

Season two of Buddi sees PAW Patrol creator, Keith Chapman return to the early pre-school scene and join forces with Unanico Studios and series creator, Jason Jameson, as the trio continue to develop the series and its focus on emotional intelligence in younger years children. As well as exploring feelings throughout each episode, the second season will also feature special night-time episodes, as well as explore new lands.

Buddi is a non-dialogue show in which the characters express themselves with giggles and coos, giving the show universal appeal, and allowing its pre-school audience to apply their own versions of the character’s conversations to the show by using their imaginations.

It’s billed as an inclusive show with diverse character shapes and vibrant colours that uses teamwork and positivity to help the Buddis overcome problems as they interact with one another. Season two of the show will launch worldwide on Netflix from September 11th, bringing eight new episodes to Buddi fans.

The look and style of Buddi takes inspiration from the landscapes and nature of Scandinavia, taken from creator Jason Jameson’s own time spent in Finland. As a result, the Buddis all have secret Finnish names.

Raydar Media is currently managing the rights to Buddi in collaboration with Unanico, Keith Chapman, GCI Film, FroG-Land Productions, Shanghai Motion Magic, and Spider Eye Studios. Raydar has stated that it is Buddi’s ownership of its early pre-school credentials, ‘combined with its stunning and unique visual style,’ that has triggered the strong reaction from broadcasters and consumer products partners.

Raydar is now preparing to announce a sweep of partnerships for the pre-school property in the follow up to MIP Junior and this year’s Festival of Licensing.


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