The UK’s official supplier of licensed children’s characters for events is increasing character appearances at retail venues throughout 2023.
As well as generating brand visibility and increased customer engagement, retail tours directly boost average sales on character-related merchandise, in some cases by as much as 200%.
Owner and creator of Elves Behavin’ Badly, PMS International appointed Rainbow Productions to manage the 2022 Christmas EBB Tour of UK shopping centres for the second year running. Not only did children have the chance to see Elfie and Elvie in action playing tricks and festive games and spreading Christmas cheer, but the tour also helped to raise the festive brand’s profile and support retailers stocking its merchandise.
With high streets promising to be even busier in 2023, Rainbow expects almost half of its planned character appearances to be taking place in retail venues. When planned with key dates and product launches in mind, retail appearances can have a positive impact on brand awareness and consumer spending.
With quality marketing and tactical sales points, these appearances can generate large increases in public attendance, as well as a spike in sales of licensed merchandise wherever the live events take place.
Simon Foulkes, managing director, Rainbow Productions, said: “Character appearances deliver high-quality experiential brand interactions with families, allowing children to see their on-screen heroes in person, and retailers to create in-store theatre and boost footfall. No wonder we’re already experiencing a very busy 2023 – but we expect it to get even busier.”
With 40 years of experience, Rainbow Productions is a world-leading mascot manufacturer, providing quality, bespoke mascot costumes and outfits, along with mascot training, to companies of all shapes and sizes for all kinds of events. Rainbow Productions is also the UK’s official licensee and supplier of over 140 licensed children’s character costumes, able to offer character appearances from Peppa Pig, Paw Patrol and Teletubbies and many more, along with event management and professional performers.
To find out more, visit www.rainbowproductions.co.uk.
