Raft of licensing partners announced for new girl group XOMG Pop!

Published on: 19th October 2022

Slate of major licensing deals for Jess and JoJo Siwa’s new girl group XOMG Pop! includes Moose as master toy partner and Rubies for costumes.

Social media influencer JoJo Siwa and her mother, entrepreneur and business partner, Jessalynn Siwa, have announced a series of new licensing deals and Consumer Product partnerships for their all-girl group XOMG Pop!, brokered in conjunction with Thomas Global Media.

The North American licensing programme will consist of best-in-class partners in nearly a dozen categories including new master toy licensee, Moose Toys, which will develop a full line of toys to hit shelves in 2024, and Rubies, which is developing a range of high quality costumes.

XOMG Pop! debuted less than a year ago on NBCUniversal’s Peacock reality TV show Siwa’s Dance Pop Revolution, catapulting the group into the national and international spotlight. Just a few months after the group’s national television debut, XOMG Pop! took the stage with JoJo Siwa as part of her international arena tour, appeared on The Ellen DeGeneres Show and received a four-judge standing ovation on Season 17 of America’s Got Talent. XOMG Pop!’s rise to popularity sent the group’s first single Candy Hearts to No. 17 on the iTunes charts and created a demand for more XOMG Pop! products.

“We are beyond excited to have so many first-in-class partners on board, and we are ready to make history again,” said Jess and JoJo Siwa. “We will be hands-on with all the partners making our vision for the XOMG Pop! brand come to life.”

Several product categories will be available starting in 2023:

  • Toys from Moose Toys (fashion dolls to launch 2024)
  • Costumes from Rubies
  • Accessories from Accutime Watch Corporation (watches), Bioworld (cold weather, layering, socks, backpacks), Fashion Angels (bags & backpacks), Handcraft (underwear), H.E.R. (bows and jewelry), and Sunstaches (sunglasses)
  • Apparel from Isaac Morris Limited (full range), Bioword (full range) and Komar (sleepwear)
  • Arts & Crafts, DIY Sets from Fashion Angels
  • Beauty and Bath from Scent Theory Products
  • Bedding & Home Goods from Jay Franco & Sons
  • Electronics with KidDesigns
  • Party Goods with H.E.R

Thomas Global Media is seeking additional partners in the following categories: games & puzzles, footwear, social expressions/stationery, cobrands/collaborations, candy, seasonal décor, inflatables, publishing, wheels, and QSR/promotions. For licensing inquiries, contact

XOMG Pop! will release new music and music videos beginning 28th October, followed by the announcement of the group’s first live-action film, animated series and upcoming concert tour. In November 2023, fans can set sail aboard a Royal Caribbean’s XOMG Pop! themed cruise and experience exclusive XOMG Pop! themed events, activities, a private concert and a visit to Royal Caribbean’s CocoCay Island.


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