GBI now plans 'an aggressive licensing programme' for the region.

Psycho Bunny leaps to Latin America with first territory expansion

Apparel and lifestyle brand Psycho Bunny is making the leap into Latin America with the launch of ‘an aggressive new licensing programme.’

Neroli Group S.A. has been appointed as the core sportswear distributor for Psycho Bunny across the region, while GBI outlines a comprehensive licensing roster with new partners in key categories.

The partnership between Psycho Bunny and Neroli Group is the first dedicated expansion of the brand in Latin America, bringing the brand to Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Ecuador and more.

“We are thrilled to have been chosen as Psycho Bunny’s distribution partner throughout Latin America,” said Simon Tarazi, managing director of Neroli.

“Psycho Bunny’s quality, dedication to detail and the contemporary nature of its collections correspond beautifully with the demands of our market. We look forward to emulating the North American efforts that have contributed to the success of the brand and are eager to establish Psycho Bunny as the leading fashion brand.”

GBI is now preparing for the launch of ‘an aggressive licensing campaign’ for the brand across the region, focusing on partnerships in basics, hosiery, sleepwear, outerwear, bottoms, wovens and accessories.

“With the momentum created by Psycho Bunny’s strong partnership with Neroli, ensuring the distribution of its core sportswear collection throughout Central and South America, we are confident that the brand will resonate with top tier licensees, spurring an immediate expansion of the brand into other key markets in Latin America,” said Stone Newman, GBI’s global consumer products president.

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