NEWS

Popeye teams up with mey for sustainable menswear capsule collection

Published on: 30th May 2022

mey, a leading European brand of high-quality bodywear for women and men, has announced its newest capsule collection, featuring King Features’ iconic character, Popeye. The menswear collection, which recently launched online, in mey stores and at selected retail partners, includes a range of daywear and nightwear that incorporates Popeye’s trademark nautical style.

Inspired by the spinach-eating sailorman, the collection includes 12 different styles of t-shirts, nightwear, swimsuits and underwear featuring Popeye-themed designs and colours. The collection is made of sustainable organic cotton with a comfortable elastane component while the styles, except the swimsuit, are also Global Organic Textile Standard (GOTS)-certified and have the Grüner Knopf state-regulated textile label.

“A fashion icon, Popeye is also known around the world for his nautical style, ocean conservation advocacy and alignment with eco-friendly partners,” says Carla Silva, VP/GM, global head of licensing, King Features. “We are thrilled to collaborate with mey on this new collection that captures his whimsical personality and provides fans with high-quality apparel that is sustainably sourced.”

The mey x Popeye capsule collection is currently available in approximately 450 stores across Germany, Austria, Switzerland and Benelux and online at www.mey.com. The collection ranges from €29.95- 79.95.

 

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