Pop culture retailer Geek Retreat to open 100 new UK stores as geek chic continues to rise

Published on: 19th October 2020

The UK’s geek culture retailer, Geek Retreat, has detailed its plans to open 100 new stores on high streets across the country over the space of the next two years, part of its own plans to ‘breathe new life into town centres.’ The move follows the rapid rise in the popularity of the pop culture scene among consumers today, one that has given rise to the success of the Marvel franchise or the likes of Netflix’s Stranger Things.

The opening of the 100 new Geek Retreat stores will not only ride the crest of the current wave of demand in pop culture and games, but will create around 600 new jobs in the UK.

Board gaming, card trading and tabletop games make up an industry currently worth some £8 billion in the UK alone. This is predicted to grow by 3.1 per cent annually over the next three years, highlighting its continued popularity.

The Geek Retreat franchise – which opened its first store in Glasgow in 2013 and now employs 110 people – is a comic bookstore, gaming cafe and events hub rolled into one. It currently has 14 city-centre stores, including Glasgow, Newcastle, Birmingham, Leeds, the Wirral, and two in London, which stock geek culture merchandise like comics, posters, clothing, figures and memorabilia as well as games and trading cards.

New stores in Bournemouth, Northampton, Liverpool and are due to open shortly. Northwich and Chelmsford were the most recent stores to open, attracting the largest opening days to date.

All stores do and will commit to a COVID-19 secure environment, with social distancing and hygiene measures in place, to give customers extra piece of mind that they can visit in confidence. Small gaming events can take place with safety guidelines being carefully implemented.

Peter Dobson, chief executive of Geek Retreat, commented: “The UK’s gaming and hobby sector is a real success story and Geek Retreat is a home for the communities who are at the heart of this phenomenon. The wellbeing of our customers and staff has always been incredibly important to us – now more than ever everyone should expect a friendly, safe and clean environment to meet and play.

“We have made sure all of our stores are welcoming and accessible to gamers whatever their interests, providing a place for our loyal customers to get out of the house and play safely post-lockdown.

“This is particularly important for our more vulnerable customers, like those on the autistic spectrum, or with mental health issues where being in an inclusive, welcoming, and social environment is very important. It is strength of the relationships which our stores build with local communities that is a key driver of growth.”


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