Polly Pocket magazine to hit UK shelves on 22 October

Published on: 13th October 2021

Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series.

With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales up 40 per cent. The animated series by Mattel Television and WildBrain has been a huge success, amassing over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.

Polly Pocket magazine follows the adventures of Polly and her friends and is jam packed full of puzzles, games, colouring and crafts. Every issue will feature adaptations of the mega popular Polly Pocket TV episodes, and will come with bespoke Polly Pocket toys.

“Polly Pocket has proved to be a really enduring toy property with a long legacy – just as you’d expect from Mattel, the creator of Barbie – and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents.”

Polly Pocket magazine will be available to buy nationwide at all good supermarkets and newsagents from 22 October, with the first issue priced at £5.99.



Rubies unveils new licensed Green Collection

Bluey flies high in Macy’s Thanksgiving Parade

Mighty Jaxx to launch Stranger Things: Demopets Funboxx

Tonies collaborates with Disney on new advert

Penguin Ventures appoints Star Editions to drive eCommerce

Clean Kitchen Club signs The Point.1888 for licensed consumer goods expansion

Rubies welcomes Justin McGiffin as head of Licensing

Licensing Matters appointed as UK lead for Oggy Oggy

Craft Buddy’s new Crystal Art Buddy range arrives at retail

Amscan International rebrands as Wonder