Poetic Brands, BB Design, and Aykroyd & Sons sign up with The Brilliant World of Tom Gates

Poetic Brands, BB Design, Woodmansterne, and Aykroyd & Sons are the first licensing partners to on board the popular children’s series, The Brilliant World of Tom Gates, as licensing agent, The Point. 1888 builds out UK partnerships for the IP.

Based on the successful children’s book series written and illustrated by Liz Pichon, The Brilliant World of Tom Gates follows the hilarious antics and adventures of Tom Gates at home and school in a mixed-media magazine format TV series.

Since The Point.1888’s appointment late last year as the brand’s first-ever UK licensing agent, the agency has attracted a lot of partner interest, based on the popularity of the book series and the increased brand awareness that Tom Gates has enjoyed since the TV series premiered in January 2021.

In addition, Liz Pichon’s 18th Tom Gates title, Ten Tremendous Tales, was published by Scholastic in February and went straight to the top of the children’s book charts.

The Point.1888 worked with Liz Pichon and the TGE team to identify the most relevant categories for an initial range of products focused on encouraging children’s creativity. It has now secured its first licensees, including Poetic Brands for daywear, BB Designs for back to school and stationery, Woodmansterne for greetings cards, and Aykroyd & Sons for nightwear.

Liz Keynes, commercial director, TG Entertainment Ltd, said: “The incredible feedback to the new Sky Kids television series shows how eager young fans are to engage with Tom Gates as he moves from page to screen to shelf. The best-in-class partners The Point.1888 has lined up to launch at retail later this year have developed some epic first product ranges featuring Tom’s distinctive hand-drawn style.”

Janine Richmond, head of product and brand at The Point.1888, added: “In its 10th anniversary year, the Tom Gates brand has had an amazing start to 2021. We are thrilled to be at this stage with our licensing plans and have an ambitious programme launching later this year. This success is in part due to a fantastic collaboration between The Point.1888 and the whole Tom Gates team who have been open to embracing a range of exciting new ideas.”

Products are expected to launch in stores this summer.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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