Two leading creative agencies, Poetic Brands and Brand Collective, join forces and unveil plans to widen the licensing reach of both agencies.

Poetic Brands, the specialist apparel licensee for adults, kids and babywear, and Brand Collective, known for its unique tech and lifestyle products, are delighted to announce they will be forming a collaboration to extend the potential leverage of both businesses.

Being part of the PDS Multinational Group and already hugely successful as separate enterprises, the coming together of Poetic Brands and Brand Collective will see these two dynamic sister businesses making the most of each other’s skills and experience.

With plans to widen the licensing reach of both agencies, Brand Collective brings product development and its award-winning tech, toys, gifts and gadgets to the table. It is known for its strong background in innovative design development and sourcing in the Far East with years of experience in creating distinctive and bespoke products for worldwide retailers and licensors.

Between the two businesses, they will now be covering categories such as luggage, footwear, gaming, tech accessories, beauty, toys and gifts. Poetic Brands, known for its expertise in developing, designing and delivering all ages of apparel, will be able to add a plethora of new products to its clothing ranges.

Elliott Matthews, managing director of Poetic Brands, commented: “As like-minded businesses, we are aiming to plug the gaps not already covered by our own individual reach. Together we can add categories to our already established reputations. I’m utterly thrilled to be joining forces with Brand Collective.”

Charlie Rudge, managing director of Brand Collective added: “Together, we intend to work on different products and licences to give a full-360-degree approach for our clients. This collaboration will see us working together, learning from each other and playing to the strengths of each other to create a holistic cross-category partnership.”