NEWS

Palace creates Elton John capsule skatewear collection

Published on: 8th March 2022

London-based skateboarding and clothing brand Palace has created a special licensed Elton John capsule collection with the icon himself, celebrating his legacy and his legendary music career.

The capsule drop includes a retro velour tracksuit with ‘EJ’ Elton and Palace branding, in white or navy with lurex side strips; a knitted jumper featuring Elton’s image, and a selection of T-shirts in short and long-sleeved versions, with archive images from such legendary performances as his landmark gig at LA’s Dodger Stadium in 1975.

In addition to the apparel collection, Palace has produced a special Elton John board and a rug that bears a Palace-doctored woven image of Elton at the keys, on stage at Dodger Stadium. The collaboration was brought together by Bravado, Universal Music Group’s leading brand management company.

Elton John says: “I’m so excited about my forthcoming collaboration with Palace. I’m always looking to the future, but the range brings back some fantastic memories – it really captures the essence of youth and freedom from my time on the road in the 1970s. I’ve never been a skateboarder but that’s not going to stop me wearing the lot.”

The collection launches in the UK on Friday 11 March at 11am GMT, in-store and online, and online in the EU at 12pm CET.

In the US, the collection goes live the same day online at 11am EST and 8am PST, in-store in New York at 11am EST, and in LA at 11am PST.

The collection launches in Japan, in-store and online, at 11am JST on Saturday 12 March.

RECENT ARTICLES

The March issue of Toy World is out now

Hunter Price partners with Universal for new Gabby’s Dollhouse range

Mattel partners with Rollic to launch new Barbie mobile game

The Paddington Bear Experience to open in May

Thermos launches Disney character Funtainers

Thomas & Friends: All Engines Go returns for new Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente

Poppy Playtime universe expands with Roblox game

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago