NEWS

Outright Games and MGA launch Bratz: Flaunt Your Fashion

Published on: 7th November 2022

The MGA Bratz pack strut into a globe trotting adventure to become fashion influencers in new fashion game, Flaunt Your Fashion by Outright Games.

Outright Games, worldwide publisher of family-friendly interactive entertainment, and MGA Entertainment are launching Bratz: Flaunt Your Fashion. This brand-new video game stars the girls with a passion for fashion and is available now on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, PC and Nintendo Switch.

Developed by Barcelona-based Petoons Studios, Bratz: Flaunt Your Fashion is the first new Bratz game for consoles and PC in over a decade. Fans can play as one of the original, trendsetting Bratz Pack, starring Cloe, Sasha, Yasmin and Jade as they work together to create the coolest magazine in the world and become  fashion influencers. Players must complete quests, publish stories and play exciting minigames to grow the magazine and gain followers.

Isaac Larian, founder and CEO of MGA Entertainment, said: “Bratz are back, and we’re excited to bring an all new Bratz video game to players where they can virtually become the girls with a passion for fashion again. Bratz: Flaunt Your Fashion brings back the elements loyal fans love: the original, iconic Bratz Pack characters, full customisation with a large collection of new looks, world travel and a goal to make the quintessential Bratz magazine. Whether a returning fan, a newcomer, or simply a lover of fashion, this is the perfect game to celebrate what the Bratz brand is all about.”

Bratz is one of the biggest globally recognized fashion doll brands, first launched by MGA in 2001. Between 2001 and 2002, Bratz beat all toy sales records, and throughout the 2000s the original Bratz Pack starred in their own TV show, movies and games. Today, the girls are back and the Bratz brand is enjoying a spike in popularity.

Beth Goss, CEO of Outright Games added: “It has been wonderful working with our friends and partners at MGA Entertainment once again, as we bring the Bratz back into the world of video games for the 2020s. We’re very excited for the millions of existing fans around the world, and new audiences who will be introduced to this iconic brand and these beloved characters. This is the first Bratz game to come to PC and consoles in over 10 years, and we can’t wait for everyone to play the game themselves.”

Last year, Bratz celebrated its 20th anniversary, releasing a new line of dolls, as well as a mobile game available on iOS and Android, in partnership with Outright Games. Bratz Total Fashion Makeover is a fashion-forward experience where players create their own character and embark on a journey that takes them from being undiscovered talent to an elite fashion icon.

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