North America to open second Peppa Pig theme park

Published on: 10th March 2023

Thanks to a partnership between Merlin Entertainments and Hasbro, the latest Peppa Pig theme park is slated to open in North Texas in 2024.

Starting in 2024, families will be able to enter the playful world of Peppa Pig at North America’s second Peppa Pig Theme Park, set to open in the Dallas – Fort Worth area.

Designed to be the ultimate theme park experience for little ones, this all-new standalone attraction will feature multiple rides, interactive attractions, themed playscapes and shows, all based on instantly recognizable locations from the globally popular brand.

Merlin Entertainments, a global leader in location-based entertainment with brands including Legoland, Madame Tussauds and Sea Life Aquariums, has a licensing agreement with global branded entertainment leader Hasbro to build and operate Peppa Pig attractions, targeted at the pre-school market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.

“Merlin’s platform and reach continues to grow in the US as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida. Given the incredible success of our Legoland Discovery Center and Sea Life Aquarium in Grapevine, Texas, the North Richland Hills community was a natural next step in our expansion and rollout,” said chief executive officer of Merlin Entertainments, Scott O’Neil. “Merlin is the definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions.”

“The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, Texas,” said Matt Proulx, vice president Location Based Entertainment at Hasbro. “Adding another Peppa Pig Theme Park for fans to experience continues our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands.  We cannot wait for more guests to create lifelong memories with Peppa and her friends.”

“This will be a great addition to our community,” said North Richland Hills mayor, Oscar Trevino. “Conveniently located next door to NRH2O Family Water Park, Peppa Pig Theme Park will bring more energy to an area already known as a destination for family fun.”

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