Nickelodeon announces Paw Patrol on a Stroll initiative

Published on: 2nd February 2023

Nickelodeon’s nationwide activity, Paw Patrol on a Stroll, will raise funds for Dogs Trust as well as celebrating the 10th anniversary of the animated series.

This spring, Nickelodeon will rollout a nationwide activity plan, inspired by the popular pre-school animated series, Paw Patrol, created by Spin Master Entertainment. Paw Patrol on a Stroll is an activity-led walk that nurseries, child carers and families can take part in with children, and will take place between 22nd-26th May  to raise money for Dogs Trust.

Paw Patrol on a Stroll will take nurseries, child carers and children out on a walk to raise vital funds for dogs in need. The activity guide provided will include a variety of ideas for the sponsored walk as well as extra activities for the Paw Patrol on a Stroll week, centred on teamwork and good citizenship; two key Paw Patrol values.

There will be cut out mask templates of the Paw Patrol Pups for children to decorate and wear, as well as a cut out dog template for children to colour in and take on their mission walk. Nurseries will be able to choose which day in the Paw Patrol on a Stroll week to complete their sponsored walk, as well as the optional group activities. Practitioners are encouraged to discuss with children what teamwork and citizenship means, empowering children to believe they can achieve big things when working as part of a team.

Nurseries will be encouraged to raise funds for Dogs Trust, the UK’s largest canine charity which rehomes around 14,000 dogs each year. The activity guide which will be made available to all participating childcare practitioners will include a host of fundraising ideas, tips and information on how the funds raised will help dogs across the UK.

On completion of each Paw Patrol on a Stroll activity children will receive a participatory badge and each nursery will receive a certificate to thank them for their support of Dogs Trust.

2023 marks the 10 year anniversary of Paw Patrol, which is broadcast in 180 countries and 30+ languages.

Venetia Davie, vice president of Consumer Products at Paramount said: “The Paw Patrol on a Stroll initiative is a marvellous way to engage with kids across the UK and help educate them on the importance of teamwork and citizenship, all while raising donations for dogs in crisis. We hope to maximise awareness of the initiative by launching it concurrently with Paw Patrol’s 10th anniversary as well as putting into practice the brand’s promise of empowering children to believe they can achieve big things when working as part of a team.”

Owen Sharp, chief executive of Dogs Trust, commented: “This is a wonderful initiative to be a part of and I’m delighted that Nick Jr. will be supporting Dogs Trust through this fun and engaging activity. We are currently dealing with an influx of dogs that need rehoming, the largest ever in the charity’s history, as the cost-of-living pressures are sadly affecting dog owners who can no longer take care of their dogs. The funds raised through this activity will be crucial to ensure we are able to meet the needs of all the dogs we support.”

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