The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon.
The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from May 1st to 4th this year. However, the US industry body has confirmed this afternoon that it will not conduct the interim trade show this year.
Plans for Toy Fair Dallas remain on course for October 2021 while providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president and CEO of The Toy Association.
“We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
As uncertainty about the pandemic persists, The Toy Association remains keyed into what is possible, stating that it will be concentrating on its digital business offerings, before bringing the industry back together in person for Toy Fair Dallas 2021 from Tuesday, October 5 through Thursday, October 7.
The Toy Association is also looking ahead to Toy Fair New York 2022 from Saturday, February 19th to Tuesday, February 22nd in a newly expanded Jacob K. Javits Center.
Toy Fair Everywhere digital market weeks held throughout 2020 successfully helped toy businesses forge ahead amid the pandemic and brought in more than 3,000 buyers from over 60 countries, proving the global potential of the platform for doing business despite travel restrictions and different time zones.
This February, the digital B2B marketplace will further establish its position as the toy industry’s first and only year-round platform, making new business opportunities possible every day.
The Toy Association will also collaborate with additional prospective retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toy makers to get their products on shelves.
The next virtual event with specialty retailer Claire’s is scheduled to take place February 4th.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association.
“As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”
