Production company Magic Light Pictures has announced two exciting new licensing deals for popular pre-school series Pip and Posy.

Magic Light Pictures holds global distribution and merchandising rights to Pip and Posy (excluding publishing) and is building a full consumer products programme to complement the property. The deals will see Pip and Posy sign up with specialist children’s licensed apparel supplier Blues Group for a delightful range of daywear, and with Aykroyds and TDP for a snug range of nightwear, plus underwear and swimwear. Both ranges will be launching in time for spring/summer 2024, coinciding with World Book Day.

In addition, Pip and Posy will be joining Channel 5’s pre-school strand Milkshake! favourites to bring their special brand of play to UK holiday park operator Parkdean Resorts throughout 2023. Pip and Posy will be a key part of the holiday parks’ special Milkshake! Mornings, a series of live entertainment shows featuring arts & crafts, games, singalongs and dancing, held across 40 of Parkdean’s sites.

Aidan Taylor-Gooby, head of Licensing at Magic Light Pictures, said: “With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees. 2023 promises to be an exciting year as we aim to add further categories to the growing programme. These new partners provide fantastic touchpoints for Pip and Posy’s many young fans to interact and engage with these delightful characters away from the screen.”

Based on the books by Axel Scheffler, Pip and Posy are the best of friends whose lives revolve around a wonderful world of play. Packed with warmth and humour, the series is a joyful celebration of their friendship with its ups and downs, laughter and games.

Magic Light Pictures is building a full consumer products programme to complement the property. Tie-in publishing from Nosy Crow launched in 2022, alongside personalised gifting from Star Editions. This will soon be joined by puzzles from Ravensburger, dress up and partyware from Wonder (formerly Amscan), and audio figures from Tonies. The characters are appearing in Milkshake! Live and will be touring nationwide throughout 2022 and 2023.