Munchy Play is today launching the Hot Wheels Car Plate – the first of its kind to feature a built-in racetrack.
Kids can race their cars around the signature orange Hot Wheels track, dodging obstacles along the way, before taking a pit stop to ‘refuel’. The plate features a 4cm track around its perimeter, which fits all Hot Wheels diecast cars.
Available exclusively in the UK and Ireland, the tableware starts from £15.99 and is available at munchyplay.com, Amazon, and a number of outlets.
Sophia Procter, founder and CEO of Munchy Play, says: “We are thrilled to launch our exciting new Car Plate with Hot Wheels in the driving seat! Designed to bring fun to mealtimes, it’s also a real sanity-saver for parents too. Following the success of our Thomas & Friends train plate collection, it was a natural choice to partner with Mattel again. I know children will love this design as much as we do.”
Munchy Play has received several industry awards for its innovative track plates and was recently named London Start-up Business of the Year by the Federation of Small Business.
Jon Spalding, Mattel Head of UK Consumer Products, says: “Hot Wheels is all about igniting the challenger spirit, and this fun Car Plate certainly promises to rev-up dinner time by tapping into children’s universal love of Hot Wheels and imaginative car play. We are excited to collaborate with Munchy Play again and extend our partnership on this innovative product.”
Suitable from 6+ months, Munchy Play tableware is easy to clean, stack and store. The high sides made it easier for little ones scoop up food, while the sturdy non-slip base helps prevents accidents. Made in Britain using polypropylene, the plates are free of BPA, PVC, and melamine. With zero-single-use plastic, both plate and packaging can be recycled.