NEWS

NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

Published on: 24th March 2020

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport.

The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, iRacing is often used by NASCAR drivers to simulate track events as they prepare for their next race.

The move has been launched following the postponement of the planned NASCAR Cup Series as the world battles the ongoing coronavirus pandemic. Interest in NASCAR has been growing not only in the US but globally, according to the organisation, who cites an ‘exceptionally strong 2019 holiday season for NASCAR-licensed products,’ with double digit growth in the fourth quarter.

According to NASCAR, year to date sales continue to register double digit growth both trackside and on NASCAR Shop.

Coinciding with the launch of the new iRacing Pro Invitational Series, NASCAR has worked with its portfolio of licensing partners to develop and deliver a range of eNASCAR iRacing Pro Invitational products.

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