NEWS

Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

Published on: 16th April 2021

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands.

The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, Sonic the Hedgehog and SEGA, Warhammer, and Marvel Gameverse to name but a few. Moonpig has stated that it is still ‘actively recruiting gaming brands to fulfill their vision of being the ultimate gifting companion.’

“Gaming represents a huge opportunity for us at Moonpig and with incredible household brands – like Nintendo – on board, we’ve only just begun the journey to become the ultimate destination for birthday presents for every gaming fan,” said David Rimmer, commercial director at Moonpig.

“Our ambition is to have a brilliant range of cards that fans can’t find anywhere else and offer matching gifts for the perfect bundle.”

Victoria Connor, licensing executive at Moonpig, added: “We know how passionate people are about gaming and we’re looking forward to extending the licensed range  for cards as well as gifting with more gaming favourite brands.”

The first elements of the gaming range launched in September with a licensed partnership with Nintendo. The bespoke cards were designed by Moonpig’s in-house team, creating a diverse, personalisable range that is not available anywhere else, featuring Super Mario, Animal Crossing and Zelda among others.

Nelson Calvinho, head of marketing for Nintendo UK, said: “Nintendo prides itself on bringing people together through its games and putting smiles on people’s faces. We hope that this new range of cards from Moonpig, featuring many familiar characters from the world of Nintendo, will put a smile on the face of anyone receiving them.”

The next stage of the gaming campaign launched in April this year, featuring bespoke site looks as well as a number of competitions and giveaways on social media, giving participants the opportunity to win prizes, including a number of personalised Nintendo Switch Lite consoles and even a personalised Xbox Series S in partnership with gaming sensation Ali A.

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