Moominhouse build-up model subscription to launch in US

Published on: 25th May 2023

DeAgostini, a premier European collectibles brand, brings to life the house from the classic children’s books and comics by Tove and Lars Jansson, with the US launch of the Moominhouse modelling subscription.


Collectors are invited to celebrate the adventures of Moomintroll and his family and construct their signature Moominhouse and collect figurines of Moomintroll, Moominpappa and Moominmamma, Snufkin, Little My and many more.

The Moominhouse is the home of the Moomins, some of the best-known storybook characters in the world. Each month, subscribers can bring a different part of the house to life in an easy-to-build model. The licensing of this franchise was facilitated by Rights & Brands (R&B), a comprehensive licensing and publishing agency bringing Scandinavian rights and brands – within art, design and literature – to a global arena.

The legendary home of the lovable Moomin family is reproduced down to the smallest detail and stands nearly 27 inches tall by 14 inches wide. A removable roof and walls allow builders to enjoy the exterior and interior from all angles and there are realistic home furnishings including furniture, decorations and accessories. A special premium offer delivers bonus figures of Hemulen and Mymble, Fillyjonk and the Hattifatteners, Too-Ticky and the Bridge, Snork and the Well, a Mailbox and The Groke, and Stinky and the decorative Mat.

The Moominhouse subscription, by DeAgostini, is a great activity for the entire family. Creating and decorating the Moominhouse will stimulate the imaginations of builders of all ages and encourage them to discover the timeless Moomin books. The adorable cast of these stories comes to life with step-by-step instructions and new parts delivered monthly to subscribers, along with a special full-colour monthly magazine packed with stories and background on the magical world of the Moomins.



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