Moomin Characters whips up tasty partnership with Lola’s Cupcakes

Published on: 3rd February 2020

Finland’s Moomin Characters has teamed with Lola’s Cupcakes to launch a new, ultimately delectable, range of Moomin themed cupcakes across the UK.

The range will include six different cupcake designs featuring the inhabitants of MoominvalleyMoomintroll, Snorkmaiden, Little My, and a cast of others will jump from the page straight to the icing paper to adorn Lola’s Cupcakes’ signature treats.

There will also be limited edition Moomin cakeboxes to protect the cupcakes on their travels.

On top of this, and as the range focuses on the love and friendship between the series’ characters, there will be a special giveaway of the cupcakes at the Moomin shops, in Covent Garden and Camden Stables Market, on Valentine’s Day

The first 50 customers to visit each of the Moomin shops on 14th February will receive a free cupcake

Sophia Jansson, creative director of Moomin Characters and niece of Tove Jansson, said:Moominmamma says that all good things are good for the stomach. She is known throughout Moominvalley to always welcome you with something delicious when you visit.

“That is why Lola’s Cupcakes, famous all over London, match so well with the values of the Moomins for whom food is also a source of joy and togetherness.

“Just like the Moomins, we long to be snug and cosy and feel a sense of togetherness which makes February the perfect time to launch this range, with Valentine’s Day bringing those we love to the forefront of our minds. We hope Moomin fans will find joy from this delicious collaboration with Lola’s Cupcakes.”

Asher Budwig, managing director of Lola’s Cupcakes, added: “Respect for nature, one of Moomin Characters core brand valuescomplemented our core mission at Lola’s Cupcakes, which is to create delicious cakes from the finest natural ingredients

“We also believe that our cupcakes should look as good as they taste, which has been easy to achieve using the beautiful images from the Moomin archive.” 

The Moomin x Lola’s range of cupcakes will be available from 1st February. The cupcakes will cost £4 each.


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