Milo arrives in China on Mango TV

Published on: 10th February 2023

The release in China of DeAPlaneta Entertainment and Fourth Wall’s award-winning animation Milo consolidates its global expansion.

DeAPlaneta Entertainment and Fourth Wall’s award-winning, hit animated pre-school co-production Milo launched on Chinese screens at the end of January via Mango TV. This latest release consolidates the international strategy rolled out for the show, which is already broadcast on four continents, including the UK.

Milo is continuing its global expansion with multiple licensing deals, covering several categories (fashion, publishing, educational games and toys, food) and territories (Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US). This year, Bandai will roll out the first ever Milo toy range, including soft toys, figurines and play sets, vehicles and electronic educational devices, among others.

Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, Milo has enjoyed high ratings and reached more than 6m views on the official YouTube channel in English. Milo has also launched YouTube channels in another five languages (Spanish, LATAM Spanish, Italian, Brazilian Portuguese and Polish), which have accumulated 9.5m views and 4.1m individual viewers. Milo’s community is growing constantly on social media: Milo has over 65k followers on Zigazoo, the biggest social network for kids, and recently created pages on Instagram and Facebook in English, Spanish and Italian, as well as a profile on LinkedIn.

Milo, whose first season consists of 52 x 11 minute episodes, is an animated series for pre-school audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, Milo uses role-play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are incredible.

DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.

Along with China, Milo now airs in Spain (Clan TV), UK (Milkshake!/Channel 5), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary (MTVA), Switzerland (RSI), Netherlands (Kidzone), former Yugoslavia (Talent Show), Middle East (JimJam and Majid), Russia (Ivi), Latin America (via Cartoonito and HBO Max), Finland (YLE), Sweden (SVT), and Czech Republic (Česká televise). MILO is also coming soon to New Zealand (TVNZ), Portugal (Canal Panda) and Israel (Noga).


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