Leading men’s magazine, Men’s Health has appointed brand licensing consultancy Golden Goose as its exclusive licensing agency for Europe.
New branded products already planned for January 2014, include a complete range of fitness equipment and nutritional products, with a broader range of products to follow.
With 40 editions in 45 countries, Men’s Health is one of the world’s largest men’s magazines. With 16 European editions reaching a monthly readership of over eight million, the publication outsells GQ and Esquire magazine combined in the UK.
Rob Novick, SVP, international at Rodale, the owner of Men’s Health, said: "Men’s Health is an international publishing phenomenon and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing programme for the Men’s Health brand across our strongest European markets."
Golden Goose MD Adam Bass, added: "Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves."
Antonia Hadbank, account director at Golden Goose, concluded: "We are committed to working very closely with the local publishing and editorial teams in each European market, as this will be crucial in developing the right product for the right consumer."