Mediatoon Licensing taps Studio 100 Media for Benelux and Eastern European licensing programmes

Published on: 26th April 2021

Studio 100 Media has embarked on a new partnership with Mediatoon Licensing to build out a licensing programme for some of the best-loved IP from the Mediatoon portfolio across German speaking territories, Benelux, Eastern Europe, and Nordics.

The agreement encompasses series already popular on the international scene, including Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, and The Fox and the Badger Family. All of which currently enjoy primetime slots on KiKA, ZDF, and on Benelux TV channels, as well as on Amazon, YouTube, and Kixi.

Those properties enable Studio 100 Media to establish a broad program of content-driven products. But also in other categories, new approaches to develop exciting products are conceived and implemented on the basis of market experience.

In addition, Studio 100 Media’s international licensing team will also drive the licensing of Mediatoon’s popular classics like Lucky Luke and Yakari in Benelux, Poland and the Nordics to extend their international presence.

 “We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe,” said Jérôme Leclercq, general manager of Mediatoon Licensing.  

“Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalogue, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”


Dungeons & Dragons movie hosts UK premiere in London

Paw Patrol anniversary special to celebrate 10 year milestone

Celebrities gather for Hey Duggee theatre performance

Lionsgate unveils new John Wick: Chapter 4 consumer products

Numberblocks to launch in five foreign languages

Akedo launches Team Rocket collection

Heathside to relaunch Hero Collector Star Trek die cast

Be part of the June licensing special issue of Toy World

Acamar Films launches campaign in support of Golden Bear Rainybow Bing

New My Little Pony series set for Netflix launch