Mediatoon Licensing taps Studio 100 Media for Benelux and Eastern European licensing programmes

Studio 100 Media has embarked on a new partnership with Mediatoon Licensing to build out a licensing programme for some of the best-loved IP from the Mediatoon portfolio across German speaking territories, Benelux, Eastern Europe, and Nordics.

The agreement encompasses series already popular on the international scene, including Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, and The Fox and the Badger Family. All of which currently enjoy primetime slots on KiKA, ZDF, and on Benelux TV channels, as well as on Amazon, YouTube, and Kixi.

Those properties enable Studio 100 Media to establish a broad program of content-driven products. But also in other categories, new approaches to develop exciting products are conceived and implemented on the basis of market experience.

In addition, Studio 100 Media’s international licensing team will also drive the licensing of Mediatoon’s popular classics like Lucky Luke and Yakari in Benelux, Poland and the Nordics to extend their international presence.

 “We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe,” said Jérôme Leclercq, general manager of Mediatoon Licensing.  

“Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalogue, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Licensed collectables specialist Eaglemoss enters the Advent Calendar market with Doctor Who, Star Trek and more

The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the …