NEWS

McFarlane Toys and Blizzard Entertainment announce licensing agreement

Published on: 8th June 2023

McFarlane Toys has signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across the Diablo, World of Warcraft and the upcoming Warcraft Arclight Rumble universes.

The initial product launch this autumn will coincide with the highly anticipated Diablo IV video game release.

McFarlane Toys founder, Todd McFarlane, said: “What I try and do within the walls of McFarlane is to find big brands that look super-cool. It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games, you will be able to look at them on your shelf in 3D form.”

Cristy Collins, vice president of Licensing for McFarlane Toys, said: “We are thrilled to announce this partnership with Blizzard and to be working with the team to bring these iconic game universes to life in a way that only McFarlane Toys can. Diablo and Warcraft both have millions of passionate fans and we’re excited to provide another way for them to engage with these brands. This is also a great way to introduce new fans to the games.”

Derek Romano, director of Licensing for Blizzard Entertainment, added: “Blizzard Entertainment has long been known for its iconic worlds filled with unique characters, and we are excited to partner with McFarlane Toys to give gamers everywhere the chance to bring home and showcase some of their favourite game characters through collectible figures.”

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey