Maurizio Distefano Licensing has begun its partnership with Global Merchandising Services by adding some of the most iconic artists in music history to its brand portfolio, including the likes of Motorhead, Iron Maiden, Slayer, and Backstreet Boys.
Thanks to its partnership with Global Merchandising Services, MDL now represents a library of artists who together have sold in excess of one billion records. MDL will look to build licensing programmes for each across the Italian market.
As well as some of the biggest names in rock music, MDL will also broker deals for Little Mix, Louis Tomlinson and the celebrity chef, Gordon Ramsay.
This group of artists – who can boast sold-out tours all over the world and an influence on global fashion trends across a variety of musical genres – will offer MDL opportunities for a wide range of projects in a wide range of categories. Apparel, accessories and footwear are only a few of the possibilities these properties offer, but food and beverage, makeup or home and living are among many other promising areas.
Maurizio Distefano, CEO of MDL, said: “We are eager to start working with Global Merchandising Services and the properties it offers to the Italian licensing market. This partnership enriches our portfolio and allows us to access another inspirational branch of the licensing world which, even at this early stage, has attracted many potential licensees.”
“We are delighted to work with Maurizio Distefano Licensing,” said José Santiago, international licensing manager at Global Merchandising Services. “This is a great opportunity to grow and continue to develop licensing for our clients’ in the key Italian market.”