The Disney dolls line will include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a new way.
Mattel has revealed its all-new line up for Disney Princess and Disney Frozen for the first time.
The Disney dolls range celebrates the magical adventures of Disney Princess and Disney Frozen with attention to detail, impressive execution and fresh thinking, bringing iconic characters and stories to life via what Mattel is calling ‘rich systems of play that spark imagination’.
The line delivers on insights on what kids want, including more animal friends and sidekicks, reveal innovation, castles, houses and vehicles, hair play and colour change features, and expanded storytelling opportunities. Offerings include beloved Disney Princess and Disney Frozen characters accompanied by accessories, such as Rapunzel and Maximus ready to adventure beyond Rapunzel’s Tower.
The toys, which are on shelves now globally, include bright colours, true-to-character facial features, hair fibre tailored to the characters, and premium fabrics.
The Disney dolls line from Mattel will also include unique, premium collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a brand-new way. Together, Mattel and Disney will also bring the Disney Villains out of the shadows with a curated collection of premium dolls, capturing these mischievous characters in a new light.
The new line-up follows last year’s announcement that Mattel had secured the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures.
Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Disney Frozen.
The new line-up revealed includes:
- Disney Princess Core Fashion Dolls Assortment (RPP £15.99)
- Disney Frozen Core Fashion Doll Assortment (RRP £15.99)
- Disney Frozen Snow Color Reveal Assortment (RRP £16.99)
- Disney Princess Royal Color Reveal Assortment (RRP £16.99)
- Disney Storytime Stackers Belle’s Castle/Elsa’s Ice Palace (RRP £32.99)
