NEWS

Mattel renews Pokémon licensing agreement for Mega

Published on: 25th October 2022

The renewed agreement between Mattel and The Pokémon Company International means Pokémon-licensed Mega toys will continue to be developed for years to come.

Mattel has announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Under the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its Mega brand.

As a partner to The Pokémon Company International and by way of its Mega brand, over the years Mattel has produced buildable characters, play sets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means the two companies can create new Mega products for Pokémon fans for years to come.

“The Pokémon Company International has built an incredible franchise for more than 25 years,” said Nick Karamanos, senior vice president of Entertainment Partnerships at Mattel. “We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon.”

“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokémon through construction play,” added Amy Sachtleben, senior director of Licensing and Promotions at The Pokémon Company International. “Toys play an integral role in the Pokémon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.”

To view Mega’s offering of Pokémon toys, click here.

RECENT ARTICLES

Rubies unveils new licensed Green Collection

Bluey flies high in Macy’s Thanksgiving Parade

Mighty Jaxx to launch Stranger Things: Demopets Funboxx

Tonies collaborates with Disney on new advert

Penguin Ventures appoints Star Editions to drive eCommerce

Clean Kitchen Club signs The Point.1888 for licensed consumer goods expansion

Rubies welcomes Justin McGiffin as head of Licensing

Licensing Matters appointed as UK lead for Oggy Oggy

Craft Buddy’s new Crystal Art Buddy range arrives at retail

Amscan International rebrands as Wonder