Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures.
American Girl, Barbie, Fisher-Price, Hot Wheels, and Thomas & Friends all feature in content delivered across the new platform that includes play-from-home information and tips for parents and caregivers. The Playroom will be updated in the coming weeks with additional content and experiences.
“Our mission to inspire, entertain and develop children through play is more important than ever,” said Richard Dickson, president and COO, Mattel. “We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognise the unique challenges that parents and caregivers are facing right now both working and playing from home and have designed the Mattel Playroom to be a valuable resource for them.”
The Mattel Playroom will be updated weekly. At launch, the resource gives parents and caregivers easy access to content from Mattel brands including printable colouring pages and activities, free and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps.
The new online hub will also feature learning-at-home tips in partnership with The Toy Association and insights from Mattel’s play experts.
Parents and caregivers also have the opportunity to join the social conversation by using #KeepPlaying.