The partnership honours its licensee partners with inaugral event held in London.

Mattel and Hit Entertainment launch Licensing Awards

Mattel and HIT Entertainment have launched of its inaugural Licensing Awards by honouring the efforts of its licensee partners at its recent county conference.

The event held in London saw the ceremony recognise the expertise, dedication and achievement of UK licensing partners across all consumer products categories over the last 12 months.

The winners of Mattel and Hit Entertainment’s Licensing Awards, are:

Most Innovative Product of the Year – Carlton Books for Thomas

Product Range of the Year – Blue Clothing for Monster High

Overall Product of the Year – IMC for Max Steel

Newcomer of the Year – West End for Barbie

Licensee of the Year – MV Sports

Maria Maranesi, VP consumer products at Mattel, said: “We wanted to recognise and reward our partners for their development of product and continued commitment to growing ranges in partnership.

“It seemed fitting to celebrate their dedication to our properties over the past 12 months in this way. We are looking forward to more celebrations with our partners in all our key territories over the next coming months.”

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