LMCA named as licensing agent for Oddbods in China

One Animation has partnered with LMCA Oasis Lifestyle Asia (LOLA) for new licensed merchandise ranges for Oddbods in China.

The firm will focus on brand extension strategies across apparel, accessories, toys, stationery, consumer electronics, home, FMCG, publishing and more, for the kids and teen markets.

LMCA has also announced plans to to create online and offline retail opportunities for the series.

“LOLA has a seasoned and well-connected, on-the-ground team in the region, which makes us able to address the market quickly with ‘Oddbods’-branded consumer products,” said Sashim Parmanand, founder of One Animation.

“The Oddbods show already has a phenomenally large and loyal global fan base both on broadcast and online, so the launch of the Oddbods consumer products lines has been most exciting."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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