Licensing Expo | Licensing International unveils 2021 Excellence Awards finalists

Published on: 28th June 2021

Licensing International has revealed the list of nominees from across the globe vying for the win at this year’s 2021 Licensing International Excellence Awards, taking place at Licensing Expo Virtual on Tuesday, August 24th.

More than 180 judges from 21 countries narrowed the record-setting number of entries to the more than 150 finalists across the awards’ 22 categories this year.

“Despite the many obstacles last year, the global licensing community created innovative products and programs – including amazing pandemic pivots, that showcase the power of brand licensing,” said Maura Regan, president of Licensing International. “We are thrilled to celebrate these nominees from around the globe for their incredible work and ingenuity, and look forward recognizing ‘the best of the best’ on August 24 at the Licensing International Excellence Awards ceremony.”

Here are the 2021 Licensing International Excellence Awards nominees:

BEST LICENSED PRODUCT – Apparel / Footwear / Accessories
Presented by Wildbrain CPLG

Company                                                                                                              Product

Blackmilk                                                                                           Harry Potter Range

Dr. Martens                                                                          Jean-Michel Basquiat Boots

Modern Works                                                                                            Kodak Range

Morgan Lane                                                                                   Monopoly Sleepwear

Primitive Skate                                                         Sailor Moon Skateboard Collection

BEST LICENSED PRODUCT – Appliances/Automotive/Electronics/Housewares/Paint
Presented by ViacomCBS

Company                                                                                                              Product

Baccarat Australia                                                           Game of Thrones Knife Range

Beijing Xiaomi Mobile Software Co.                                         Pokémon Travel Range

CR Brands                                                                             Arm & Hammer Essentials Disinfecting Wipes

8 Star Energy                                                             Energizer Homepower and Energy Storage System

Honda                                                                                Chupa Chups Scoopy Scooter

Just Funky                                                                     Dragon Ball Z Tableware Range

Master Product Group                                                             Minions Robotic Vacuum

BEST LICENSED PRODUCT – Digital: Apps / Software / Video Games
Presented by Wildbrain – emojitown

Company                                                                                                              Product

Audible                                                                                         Sesame Street Podcast

Complete Control / Acamar Films                                    Bing Watch, Play, Learn App

Frontier Developments                                                             Jurassic World Evolution

Game for Peace                                                 The Metropolitan Museum of Art Game

Oculus                                                                                     Jurassic World Aftermath

Story Toys Ltd                                                            The Very Hungry Caterpillar Play School App

Top Golf                                                                   Angry Birds Interactive Golf Game

Wristworld                                                                                  Hatsune Miku AR Band

Presented by LI Accelerator Recipients Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

Company                                                                                                              Product

Benvolio 1938                                                           Masha and the Bear Sunflower Oil

Brands for Fans                                                                                       KISS Dark Rum

Cacau Show                                                                           NBA Easter Confectionery

Fizz Creations Limited                                                 SLUSH PUPPiE & ICEE Maker

Guandong Jintian Animation Co.                                               Peppa Pig Baby Snacks

Kinnerton Confectionery Ltd                                           Harry Potter Chocolate Range

Vignobles Bardet                                                                            Peaky Blinders Wine

Yuengling                                                                                              Hershey’s Porter

BEST LICENSED PRODUCT – Health & Beauty Aids
Presented by Wildbrain – Teletubbies

Company                                                                                                              Product

Colour Pop                                                                            Candy Land Make-Up Line

Etude Cosmetics                                                          Hershey’s Kisses Cosmetics Line

Fresh                                                                                       The Met Facial Treatment

H&A                                                                            The Simpsons Novelty Bath Line

HipDot                                                                                          Tapatio Cosmetic Line

Mad Beauty Ltd                                                             Friends Bath & Body Essentials

Morphe                                                                                    Coca-Cola Cosmetic Line

Presented by Inspirit Designs

Company                                                                                                              Product

BeArty Ltd                                                                                            Vizzio Art Range

Design House Stockholm                                      Carl & Karin Larsson Furniture Line

Feribiella S.p.A.                                                         Premoli & Di Bella Dog Furniture Range

Kross Studio                                                                                      Batman Desk Clock

Royal Selangor International Sdn Bhd                         Harry Potter Pewter Collectibles

Secret Lab                                                                                    Batman Gaming Chairs

BEST LICENSED PRODUCT – Publishing / Social Expression / Back-to-School
Presented by ViacomCBS

Company                                                                                                              Product

Blueprint Collections Ltd                                                Van Gogh Museum Stationery

Chronicle Books                                                                                  LEGO Note Brick

Chronicle Books                                                      LEGO Still Life Coffee Table Book

Hachette Collections Japan                                                          Peter Rabbit Partworks

Heroes’ Feast                                                                Dungeons & Dragons Cookbook

Libros MiCuento SL                                            “Little Prince & I” Personalized Book

Montegrappa                                                                              Monopoly Fountain Pen

Penguin Random House                                                                 Tasty Cookbook Line

BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 0-8)
Presented by Alifish

Company                                                                                                              Product

Aurora World Inc                                                                                     Dr. Seuss Plush

CreateOn / Magna-Tile                                    The Very Hungry Caterpillar Interactive Storytime

Headstart International                                                 Sesame Street Resoftables Plush

PlayMonster                                                             Peppa Pig Grow & Play Peppa Pots

Jazwares                                                                            The Mandalorian – The Child Squishmallows Plush

Kid Trax / Pacific Cycle                                    The USPS® Mail Delivery Truck Ride-On

Moose Toys                                                                                           Bluey Toy Range

BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 8+)
Presented by Inspirit Designs

Company                                                                                                              Product

Hornby Hobbies Ltd                             The Beatles Eurostar Yellow Submarine Model Train Set

LEGO                                                                           Andy Warhol LEGO Art Edition

Playmates                                                                                 Billie Eilish Fashion Doll

Playmobil                                                                           Back to the Future DeLorean

Winning Solutions Game Company                       Monopoly 85th Anniversary Edition

XM Studios                                                                         Batman Collectible Figurine

Zuru                                                                                             5 Surprise Mini Brands

Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte




Pacific Licensing Studio

Retail Monster

The Joester Loria Group

The Point.1888

Wildbrain CPLG

Presented by ViacomCBS

Company                                                                                                               Agency

American Red Cross                                                                  Seltzer Licensing Group

Braun                                                                                                                 Beanstalk

CosmoLiving                                                                                                             IMG

Craftsman                                                                                                          Beanstalk

Goodyear Tire & Rubber Company                                                                          IMG

Hewlett-Packard                                                                                                    LMCA

Scotts Miracle-Gro Company                                                    Seltzer Licensing Group

BEST LICENSED BRAND – Digital: Apps & Video Games
Presented by Inspirit Designs

Brand                                                                                                                 Company

emoji®                                                                                          emoji company GmbH

Minecraft                                                                                                           Microsoft

Pokémon                                                                                    The Pokémon Company

Sonic the Hedgehog                                                                                                  Sega

Subway Surfers                                                                                          SYBO Games

Super Mario                                                                                                       Nintendo

XBOX                                                                                                               Microsoft

BEST LICENSED BRAND – Entertainment / Character / Toy Brand – Animated
Presented by Alifish

Brand                                                                                                                 Company

Bing                                                                                                            Acamar Films

Bluey                                                                                                             Ludo Studio

Moomin                                                                                             Moomin Characters

Naruto                                                                                                          Shueisha Inc.

Peppa Pig                                                                                                               Hasbro

Pink Panther                                                                                               MGM Studios

Trolls World Tour                                                            Universal Brand Development

BEST LICENSED BRAND – Entertainment / Character – Live Action
Presented by Inspirit Designs

Brand                                                                                                                 Company

Animal Planet                                                                                                   Discovery

Harry Potter                                                                Warner Bros. Consumer Products

Love, Diana                                                                                       

Peaky Blinders                                                                Caryn Mandabach Productions

Ryan’s World                                                                              Sunlight Entertainment

Street Dance of China                                                 Alibaba Culture & Entertainment Group

BEST LICENSED BRAND – Food / Beverage / Restaurant Brand
Presented by Wildbrain CPLG Lifestyle

Brand                                                                                                                 Company

Baileys                                                                                                                   Diageo

Cinnabon                                                                                             Focus Brands LLC

Coca-Cola / Hi-C / Sprite                                                         The Coca-Cola Company

Corona                                                                                             Constellation Brands

Hershey’s                                                                                     The Hershey Company

Heinz / KoolAid / Oscar Mayer                                             The Kraft Heinz Company

SLUSH PUPPiE                                                                                      ICEE Company

Tasty                                                                                                                  Buzzfeed

BEST LICENSED BRAND – Lifestyle: Art / Design / Celebrity / Fashion Brand
Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

Brand                                                                                                                 Company

Andy Warhol                                                                    The Andy Warhol Foundation

New York Botanical Garden                                               New York Botanical Garden

Paul Frank                                                                                        China Brands Group

Peter Rabbit                                                                                          Penguin Ventures

Smiley                                                                                            The Smiley Company

The Rolling Stones                                                                             The Rolling Stones

The Very Hungry Caterpillar                                                                Eric Carle Studio

V&A                                                                                   Victoria and Albert Museum

BEST LICENSED BRAND – Sports / Collegiate
Presented by ViacomCBS

Brand                                                                                                                 Company

NCAA                                                                                  National Collegiate Athletic Association

NFLPA                                                                                     NFL Players Association

Presented by Alifish

Collaboration                                                                                                     Company

Allbirds, Baggu, Catbird, J.Crew, Estee Lauder, Mast, The Sill                        The Met

Crayola x Adidas & Donovan Mitchell                                               Crayola & Adidas

Disney x Keith Haring x Coach                                                         Coach IP Holdings

Nerf x Fortnite x Travis Scott                                                    Epic Games & Jazwares

Peanuts x BarkBox                                                         Peanuts Worldwide & BarkBox

Pokémon x Longchamp                                        The Pokémon Company International

The Very Hungry Caterpillar x Fila                                                      Eric Carle Studio

Presented by Wildbrain CPLG – Peanuts Worldwide

Company                                                                                             Company / Agency

Barbie & Tim Hortons Hockey Promotion                                                            Mattel

“We’re On It”: Transformers, TMNT, Robocop                Direct Line / Born Licensing

Monet Afternoon Tea at Pizza Hut                          Museum of Fine Arts Boston, Pizza Hut, Alfilo

SweeTARTS Unleash your Super Self, WW84        Ferrara Candy Co & Warner Bros.

The Smurfs: EU Beach Clean Up                                                                IMPS / Lafig

tokidoki Snow Holiday at Changi Festival Village     Changi Airport, tokidoki, Pacific Licensing

BEST RETAILER – Corporate / Lifestyle / Fashion / Sports
Presented by Alifish

Company                                                                                                             Property

Cotton On                                                                                             Streets (Unilever)

H&M                                                                                        The Coca-Cola Company

Peter Alexander                                                                                    Streets (Unilever)

Riva Fashion and Armada Group                                              Chupa Chups & Mentos

Spirit Halloween                                                                                                  Dunkin’

Stellar Partners, Inc                                                                                                 Wired

BEST RETAILER – Entertainment / Character
Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte

Company                                                                                                             Property

Best & Less                                                                       PAC-MAN & Space Invaders

Big W                                                                                                                    Minecraft

Box Lunch                                                                                 Marvel Eat the Universe

Leclerc                                                                                                    Wizarding World

Joué Club                                                                                                      Harry Potter

Peter Alexander                                                                                             Peter Rabbit

Primark                                                                                                        Mickey Mouse

Presented by ViacomCBS

Company                                                                                                            Company

Crayola Wellness Essentials                                                                                Crayola

Mad Engine Million Mask Give Away                                             Mad Engine Global

MaskClub                                                                                                               Trevco

Peanuts At-Home Offerings                                                              Peanuts Worldwide

Peppa Pig: Peppa Loves Doctors & Nurses                                                          Hasbro

Sesame Street: Caring for Each Other                                                Sesame Workshop

Spirit of Children PPE Donations                                                          Spirit Halloween

Trolls World Tour                                                            Universal Brand Development


Mattel UK Consumer Products welcomes two new hires

CoComelon franchise expands further through spin off shows

Smiffys and Warner Bros. to unveil new costumes

KAP Toys welcomes Hello Kitty Cappuccino

Bluey announces new album, Bluey: Dance Mode

ToyTopic announces seasonal Paw Patrol plush range

Goose Goose Duck partners with Toikido

Fanattik signs deal with Toho International for Godzilla

New licensing deals for Pip and Posy

Universal bolsters global team with Rafael Macias