Licensing Awards winners revealed

Published on: 14th September 2022

This year’s recipients were given their trophies at last night’s event in London, attended by around 1,200 people.

The winners of this year’s Licensing Awards were unveiled at last night’s event, which saw around 1,200 industry people from the licensing community head to the Grosvenor House Hotel in London’s Park Lane.

In addition to the award presentations, the members of The Light Fund English Channel Relay Swim team were thanked for their incredible efforts in raising £268,000, meaning the licensing industry charity has now raised over £2m for charities since its inception in 2004. In further recognition of his support of The Light Fund over many years, industry stalwart Stephen Gould received the Honorary Achievement Award to round off the evening.

For the full list of winners see below:

  • The UK Rising Star – Jessica Dodd, Hasbro

Retail Category Winners

  • Best Retailer of Preschool Licensed Products (age group 0-5) – Asda
  • Best Retailer of Kids’ Licensed Products (Age Group 5-16) – Smyths Toys
  • Best Retailer of Adult Licensed Products – HMV
  • The Radar Award – Vanilla Underground
  • Best Overseas Retailer of Licensed Products – Aldi
  • Best Licensed Retail Marketing Initiative – Pokémon x Charli Cohen Electric/City
  • Brandiverse with Selfridges
  • Best Licensed Promotions Campaign – The Very Hungry Caterpillar Meal Box Campaign with Deliveroo
  • Best Licensed Live Event – Doctor Who: Time Fracture Immersive Event, Immersive Everywhere

Product Category Winners

  • Best Licensed Toys or Games Range – Bluey Play Sets, Moose Toys
  • Best Licensed Dress-Up or Partyware – Baby Shark Party, Balloon and Costume Range, Amscan International
  • Best Licensed Preschool Apparel or Accessories Range – Peppa Pig #PlantWithPeppa Range for, Fashion UK
  • Best Licensed Children’s Apparel or Accessories Range – Peanuts Children’s Range, Marks and Spencer
  • Best Licensed Adult Apparel or Accessories Range – Bridgerton Collection, Stradivarius
  • Best Licensed Written, Listening or Learning Range – Lego Duplo Audio Cards, Yoto
  • Best Licensed Paper Products or Stationery Range – Unilever Famous Foods Greeting Cards, Tache
  • Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range – Winnie the Pooh Bath and Body Collection, Mad Beauty
  • Best Licensed Food or Drink Range, Friends Central Perk Hot Beverage Range, CafféLuxe
  • The Innovation Award – Thomas and Friends Sensory Friendly Range,
  • Best Sustainable Licensed Product – Peppa Pig Plant with Peppa Collection for George@Asda

Property Category Winners

  • Best Preschool Licensed Property – Bluey
  • Best Children’s or Tween Licensed Property – Wizarding World
  • Best Teen or Adult Licensed Property – Stranger Things
  • Best Gaming Licensed Property – Pokémon
  • Best Film Licensed Property – Encanto
  • Best Music or Celebrity Licensed Property – Billie Faiers
  • Best Sports Licensed Property – Tottenham Hotspur Football Club
  • The Classic Licensed Property Award – Paddington
  • What Kids Love Award – Minecraft

Honorary Achievement Award 2022 – Stephen Gould


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