MGA Entertainment and TutoToons have announced the release of L.O.L. Surprise! O.M.G. Fashion Club, a new multiplayer fashion and styling game set in the world of L.O.L. Surprise! O.M.G. dolls.

L.O.L. Surprise! O.M.G. Fashion Club will let players enter a digital L.O.L. Surprise! universe where they can explore, style and create looks on their favourite L.O.L. Surprise! O.M.G. dolls together with friends. Participation in multiplayer styling competitions will unlock rewards such as exclusive virtual items including outfits, hairstyles and makeup, and players can create their own styles while being inspired by activities like runway shows, fashion challenges, dress-up games and more.

The close collaboration between MGA Entertainment and TutoToons has been essential in developing this entertaining game that blends elements of fashion and lifestyle gaming into a single experience. As players explore their personal sense of style through creative activities like dress up, makeover and hair styling sessions – all under the guidance of their favourite L.O.L. Surprise! O.M.G. characters – they can build confidence in self-expression through play.

“L.O.L. Surprise! has been a global sensation since we launched nearly seven years ago and continues to be a favourite of kids around the world today,” said Isaac Larian, CEO and founder, MGA Entertainment. “Our goal is to directly engage with new and existing fans through extended storytelling across the L.O.L. Surprise! franchise, whether through the dolls, original entertainment properties or games like L.O.L. Surprise! O.M.G. Fashion Club.”

Fans can register for L.O.L. Surprise! OMG Fashion Club on Google Play Store or App Store, and Google Play users in selected countries will also be eligible for an exclusive pre-registration reward.