NEWS

L.O.L Surprise! and Rainbow High to debut on runway in Milan

Published on: 21st September 2022

Top global doll brands L.O.L. Surprise! and Rainbow High to make their fashion debut on the runway making Milan Fashion Week history.

Capsule collections from two young Italian designers, Francesca Cottone and Casa Preti, include styles inspired by the popular fashion dolls and will be shown at an exclusive show in Milan, scheduled for the evening of 23rd September 2022 at the Spazio Antologico.

The doll brands L.O.L Surprise! and Rainbow High, produced by MGA Entertainment, will be the stars of a haute fashion show event at the international showcase in Milan. The show promises amazing and elevated looks inspired by the most glamorous fashions in the toybox, as well as unexpected production elements and immersive music. The two young Italian designers will interpret the looks of L.O.L. Surprise! Rainbow High, and L.O.L. Surprise! O.M.G dolls, which have all uniquely transcended the toy space, adding their influence to fashion and pop-culture.

Rainbow High has caught the attention of fashion enthusiasts around the globe with the dolls’ highly detailed ensembles that pull inspiration from today’s hottest trends. The ever-growing, inclusive line-up of Rainbow High characters embrace the creative arts and are explored in the corresponding hit series, available for streaming on Frisbee, YouTube and Netflix. L.O.L. Surprise! has impressed the industry and consumers alike since its debut more than six years ago with the brand’s iconic packaging, fearless styles and endless surprises that characterise both the small dolls and, more recently, the larger L.O.L. Surprise! O.M.G. collection.

The fashion show will be open to the public and aims to engage fans and collectors of the doll brands and fashion at large, spotlighting the values of inclusivity and self-expression that both MGA brands embody.

“The link between our popular doll brands and fashion is integral, and there is no better place and time than Fashion Week, in one of the greatest fashion capitals of the world, to bring our beloved characters to the runway,” said Daniela Pavone, head of Marketing EMEA, MGA Entertainment. “Dolls have always been quintessential to fashion culture at large, and we are proud of our brands which continue to both reflect and inspire the fashion world.”

The show will be live on Friday 23rd September at 7pm Milan time. Fans from all over the world can livestream the event by visiting http://www.lolsurprise.com/milan, as well as follow along on socials using the #LOLxRHxMFW hashtag.

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