Scholar, author and cultural anthropologist Grant McCracken will deliver a presentation titled 'Shifting Platforms, Changing Audiences'

Kidscreen Summit reveals 2014 keynote speaker

Kidscreen has revealed that the keynote speaker for the 2014 conference will be by noted scholar, author and cultural anthropologist Grant McCracken.

In a presentation titled ‘Shifting Platforms, Changing Audiences’, McCracken will tackle the rise of binge-viewing as a new entertainment consumption trend, exploring how it’s changing what we watch, how we watch it and how we make it.

Event attendees will learn the new rules for creativity that are beginning to emerge, as well as gaining a clearer understanding of how this trend may trickle down to kids audiences.

“The rise of SVOD services is drastically changing how our industry operates,” says Jocelyn Christie, VP and publisher of Kidscreen.

“So with this year’s keynote, we wanted to provide some deeper insights into this paradigm shift by looking at it more closely from an audience dynamics perspective.”

The full conference program for Kidscreen Summit 2014 is now available online (, offering more than 65 keynotes, panel discussions, presentations, debates and networking sessions.

Below are some highlights from the programme with details of what is involved:

The Gruffalo: How a wild idea became a wildly successful IP
Picture book phenomenon The Gruffalo first stomped onto the kids entertainment scene in 1999, and it has since left a trail of books, short films, consumer products and a theatrical debut in its wake. In this session, the franchise’s award-winning creator and author Julie Donaldson talks about her journey, how she has managed the IP through its various stages, and what’s at the core of its success.

Buzz Report: Kid trends from the Nick files
The Nickelodeon Consumer Insights team is on deck once again to wow us with their latest observations of emerging trends from the cultural landscape of kids, tweens and parents.

The Plot Thickens: Is traditional storytelling still kicking?
With sexy new forms of content breaking all the narrative rules right now, is there still a place in children’s media for traditional storytelling? In this session, a panel of producers who are adapting digital IPs for TV discuss their strategies and talk through the challenges and opportunities they’ve encountered.

Boys vs. Girls: Understanding the gender divide
Listen up as boys and girls ages six to 12 talk with us live about how their gender differences and similarities impact the entertainment choices they make.

The BIG Pitch!
Two series will be chosen to compete for the top slot at The Big Make Believe Network with a death-defying live development session during The BIG Pitch! We’re looking for creator/writer teams to present their pitches live on stage and make adjustments in real time, based on notes thrown at them by a panel of broadcast, licensing and production executives. Kidscreen will be accepting submissions until December 16th at

Last year, Kidscreen Summit welcomed more than 1,600 attendees from 47 countries around the world. And more than 400 kids TV buyers and investors were at the event looking for new content and partners. This year’s event will take place from February 9th to 12th at the Hilton New York.

Registration for Kidscreen Summit 2014 is now open. To sign up online or get more information, visit the event website at

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