NEWS

Kids’ audio platform Tonies bolsters pre-school portfolio with Bing and In the Night Garden

Published on: 17th March 2021

The children’s audio story-telling platform, Tonies, has detailed the addition of two high-calibre pre-school IPs to its expanding library of licensed figurines, welcoming Bing and In the Night Garden to its portfolio.

In a new partnership with Acamar Films, Tonies will be bringing the studio’s flagship pre-school property, Bing, to the platform in 2022. Meanwhile, an In the Night Garden Iggle Piggle figurine will join a trio of new launches this month, developed to help children sleep better ahead of World Sleep Day on March 19th.

Designed for children aged three and upwards, the In the Night Garden: A Musical Journey Tonie has a running time of 47 minutes and will follow the CBeebies favourites, Iggle Piggle, Upsy Daisy, and friends on their adventures through the Night Garden. Its charming and gentle songs and stories will help promote sleep and comfort to little ones.

The Bing Tonie will launch to retailers next year and promises to deliver new audio entertainment to children.

Liz Peters, portfolio manager, Tonies UK, said: “We are so excited to partner with Acamar Films and we love that Bing finds the big stories in the little moments, helping pre-schoolers navigate the everyday challenges they experience.

“Bing is a firm favourite for little ones across the UK and we are sure that Bingsters and Tonie-fans alike are going to love this addition to our stellar roster.”

Natalie Harvey, executive director of sales, Acamar Films, added: “Collaborating with Tonies is a fantastic opportunity for more pre-schoolers to engage with Bing stories in an innovative way.

“The importance the Toniebox places on storytelling, language development and imaginative play is in perfect alignment with Bing and we are delighted to be a part of their ongoing success story, delivering audio experiences children will love.”

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