Keith Chapman – the much-loved name behind the likes of PAW Patrol and Bob the Builder, has turned his attention to the early pre-school audience, having joined forces with Unanico Studios and creator, Jason Jameson to develop a new animated pre-school series for Netflix.

Called Buddi, the show is aimed at the early pre-school audience. It will launch on Netflix worldwide on March 20 this year, delivering youngsters a sensory world of imagination and exploration.

Raydar Media, led by managing director Alison Rayson, is managing all rights to Buddi in collaboration with Unanico, Keith Chapman, GCI Film, FroG-Land Productions, Shanghai Motion Magic, and Spider Eye Studios. 

Raydar believes the show’s stunning visual style, coupled with it being non-verbal and early pre-school sets it completely apart from other pre-school series.

A consumer products programme – managed by broadcast licensing expert Valerie Fry – is already in the early stages of development and will be introduced to potential licensees over the coming months; the expectation is that it will deliver a vibrant range of lines where there is currently a gap in the younger preschool market.

Buddi features five friends or Buddis, called Iso, Cini, Vihi, Puna, and Kelta, each distinctively bright and colourful in their own way. The Buddis rejoice in their differences as friends, and explore the nuances of their natural world, caring for their environment as they go along. Together, they discover the wonder of snow, sand, rainbows and mud-fights, and meet many fascinating creatures that test their senses and inhabit the landscape of their home, Buddi Kotti.

Buddi aims to emphasise emotional intelligence and feelings through the imaginative use of music and sound. The melodies of Buddi showcase homemade instruments, so kids can play along to their favourite song. The Buddis express themselves with giggles, squeaks, and coos, which transcend nationalities and cultures, allowing the characters to connect instantly with everyone.