Jewel Branding and Licensing celebrates Black History Month with artist and influencer showcase

Published on: 9th February 2021

Jewel Branding and Licensing is marking Black History Month by highlighting and celebrating the black artists, designers, and influencers from across its portfolio, including Kendra Dandy of Bouffants & Broken Hearts, and Jessi Raulet of Etta Vee.

Now featured on the homepage of as part of the retailer’s own celebration of Black History Month, Kendra Dandy has become a revered name across the art scene as well as an exciting licensing partner across the greetings, stationery, and lifestyle sectors.

Bouffants & Broken Hearts’ Kendra Dandy

Most recently Dandy’s Bouffants & Broken Hearts brand joined forces with Athleta for a collection of masks and t-shirts as part of its limited edition artist series. Meanwhile, American Greetings partnered with Dandy to launch an endcap collection of greetings cards slated for release at a major US retailer this year.

International growth for Bouffants & Broken Hearts has arrived via partnerships with Vadobag, Stationery Team, Bagtrotter, Vivat, and Top Creative, all launching across Europe. The popular Dutch online kids’ clothing retailer Kleertjes is scheduled to launch an exclusive Bouffants kids’ clothing collection through licensee Retail Tribes.

The personalised online card retailer Moonpig is refreshing Kendra’s collection of cards with some new sassy designs in the UK. Additionally, Dandy has signed with Chinese subagent Zenulla, who is working on key promotional and product opportunities in China.

Meanwhile, 2021 has been earmarked as a ‘big year’ for EttaVee.

Founder of EttaVee, Jessi Raulet

LANG is scheduled to release a new EttaVee collection of calendars, stationery and gift products that will be available at retailers including Barnes & Noble and Walgreens, American Greetings has partnered with founder Jessi Raulet to create a collection of greeting cards that will be featured on an end-cap in a major national retailer, and this summer, Fit & Fresh is launching a collection of Etta Vee lunch bags and lunch kits at key retailers in time for back-to-school.

Elsewhere, Riley Blake will release a collection of apparel fabric in collaboration with and Tervis has a collection of drinkware available on and

Stay tuned for a big announcement about a brand new collaboration for EttaVee in the home space slated to launch this summer.

Jewel Branding and Licensing also handles the licensing programme for Nikki Chu for whom 2021 promises to be a busy year, too.

Nikki Chu Home continues to be a top selling name in home fashions and décor with a line of rugs, bedding, decorative pillows, throws and wall art. Chu recently launched a new collection of home products exclusively through York Wallcoverings has been recently signed to develop a unique collection of peel & stick wallpaper, slated to launch later this year.

Celebrity interior designer, Nikki Chu

Additionally, Chu recently signed with a leading home décor partner and will be introducing home décor accessories and accent furniture later this year. Her wall art continues to sell out at all major retailers, and most recently she was profiled on

“I feel fortunate to be partnered with Jewel Branding & Licensing because they understand the importance of highlighting a diverse portfolio of designers,” said Nikki Chu.

“The success of my line has been years in the making and I’m thrilled that retailers and consumers are committed to amplifying black female designers like me.”


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