Jazwares has promoted Sam Ferguson to the role of vice president of licensing.
Jazwares’ licensing department holds the right to global youth entertainment brands and masters the art of creating interactive brand experiences with engaging toys and content.
Ferguson recently participated in the BLE License This! As a panel judge where he showed business owners the measures needed for successful licensing strategy.
“I have been at jazwares for two years and this promotion is a very exciting moment for me,” said Ferguson.
“Over the last 20 years, Jazwares has built a great reputation within the licensing community and I am immensely proud to be flying the flag along with the Jazwares team. With toy show season just around the corner, we are excited to showcase everything we have been up to and learn more about new opportunities.”
Laura Zebersky, COO at jazwares, added: “Sam is a natural in his new role. His competencies and vast experience will help us achieve a global recognition for our brands.
With Ferguson at the helm, Jazwares’ focus for 2018 on inbound licensing continues as the company develops its own IPs designed to reach new markets, audiences and collaborations.