Anna Viola steps in to the role boasting a wealth of industry experience.

ITVS GE appoints new senior licensing manager for hardlines

ITV Studios Global Entertainment has appointed a new senior licensing manager, hardlines.

Anna Viola has taken on the role of managing and developing the hardlines categories, along with housewares and toiletries, gifts and novelties for ITVS GE’s growing portfolio in the UK market.

Reporting to Trudi Hayward, SVP head of global merchandising, Viola will work with popular brands, including Thunderbirds are Go!, Classic Thunderbirds, Playmobil and Super 4, Digimon, Matt Hatter Chronicles, Cut the Rope and Village People.

Viola boasts a wealth of commercial experience, having previously worked as senior advertising sales manager at Global Radio, where she worked across multimedia platforms for 16 years.

Hayward has welcomed the new appointment.

“This appointment of a highly talented and successful sales manager further strengthens our sales team in an exciting and busy period for ITVS GE,” she said.

“Not only are new brands coming on board but the international launch of Thunderbirds Are Go! Is planned for the Vegas show in June.

“Anna is most definitely the right person at a key time for us.”

Viola added: “Joining ITVS GE at this time is an amazing opportunity. With an experienced team around me offering a wealth of knowledge and a fabulous portfolio of brands to sell I am really looking forward to the challenge.”

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