ITV Studios Global Entertainment has embarked on a global partnership for the Thunderbirds Are Go brand with online gaming company Miniclip.
The co-production between ITV Studios and Miniclip will see the launch of an engaging Thunderbirds Are Go mobile game for iOS and Android platforms from early 2016, to support the show’s broadcast.
The free-to-play game will feature action, adventure and visuals from the new TV series.
"We’re delighted to be partnering with Miniclip for a Thunderbirds Are Go mobile game,” said Steve Green, EVP kids’ content and distribution at ITVS GE.
“As the biggest and best kids’ games company in the world, Miniclip is the ideal partner to develop and distribute a top-quality game for the brand comments. Establishing a brand in the digital and online arena has become a vital part of franchise development and now, as we continue to roll-out the series around the world, we’re confident fans will enjoy immersing themselves in the world of the Tracy Brothers, as International Rescue saves the world one more time."
Saad Choudri, Miniclip’s chief commercial officer, added: “We’re excited to be working with ITV Studios and welcoming a Thunderbirds Are Go mobile game to our portfolio.
"With its fantastic blend of action, adventure and teamwork, the show translates perfectly into the world of gaming. We’re focusing on developing a high-quality and engaging game that will bring these key themes to life on mobile devices and entice the show’s growing fan-base across the globe.”