The stylish water bottles are made from eco-friendly Recyclon and stainless steel, and feature fan-favourite characters from the hit Angry Birds franchise.
Ion8, one of the fastest growing hydration specialists in Europe, has partnered with Rovio to release an eye-catching series of Angry Birds water bottles that aim to make hydration fun for all ages. In a deal facilitated by the property’s global licensing agency IMG, the companies came together to release 10 bespoke bottles made out of a mix of eco-friendly Recyclon and stainless steel, featuring Angry Birds characters in eye-catching raised prints.
Ion8 bottles feature an exclusive full flip-lid with an integrated carry handle and sliding safety lock to make sure the bottle never leaks. Effortless and stylish thanks to their on-trend colours, the bottles’ 3D prints and designs are inspired by environments and characters from well-known games and movies. Dishwasher safe, with durable scratch resistant powder paints, all products are certified carbon neutral and ideal for drinking on the go.
“We are delighted to be able to extend our rapidly growing range with these exciting Angry Birds designs; the franchise has always promoted movement, activity, and fun – and what better way to recover than making sure to hydrate,” said Sheryar Adam, director at Ion8. “Whilst we have traditionally designed products in-house, we are very excited to be able to join forces with Red, Chuck, Bomb and the rest of the Angry Bird’s Gang to bring this message to fans all over Europe.”
Katri Chacona, director of Brand Licensing, added: “This wonderful range of Angry Birds water bottles introduces a great new category for the brand and a fun way for the fans to keep themselves hydrated.”
With over 5b downloads, 25m social media followers and brand awareness pegged at 96%, the brand maintains high relevancy among fans. Two new games, Angry Birds Journey and the premium game Angry Birds Classic, have launched this year along with the long form Netflix series Angry Birds: Summer Madness. New location-based entertainment experiences as well as crossovers with other games such as Minecraft and Roblox ensure the brand is finding new audiences continuously.