IMG named master licensee for UEFA Euro 2020

The European football body UEFA has named IMG its master licensee for UEFA Euro 2020 as well as other UEFA tournaments through to 2022.

The appointment follows IMG and UEFA’s successful collaboration on the licensing programme for UEFA Euro 2016 and UEFA’s other national tournaments through the 2014-17 period.

The multi-year global rights deal includes the UEFA Women’s Euro 2021, UEFA U-21 Championship 2019 and 2021, UEFA Futsal Euro 2022 and UEFA’s new Nations League Finals Tournament in 2019 and 2021.

Euro 2020 marks the 60 anniversary of the flagship tournament, during which it will make history by being played in 12 host cities across Europe, as opposed to a single host country.

The tournament will feature 51 matches with 24 teams competing for a full moth from June 12 to July 12 2020.

Guy-Laurent Epstein, director of marketing, UEFA, said: “We look forward to continuing our successful UEFA National Team Football licensing partnership with IMG.

“This agreement will allow us to continue to benefit from IMG’s extensive global licensing network and enables fans all over the world to be able to have access to a wide range of official UEFA Euro 2020 licensed products.”

Mickael Andreo, vice president of licensing, IMG, added: “It has been a privilege to collaborate with UEFA for the UEFA Euro 2016 and other national team tournaments over the last three years.

“With UEFA Euro 2020, we now have a fantastic opportunity to work on a groundbreaking tournament format which will create a unique platform to take this milestone celebration to more fans than ever before.

“We are looking forward to selecting and working with partners who will allow us to maximise our retail presence across Europe as well as beyond and play a key role in the promotion of the event.”

IMG’s network across Europe will develop an extensive licensing programme across fan, lifestyle, fashion and leisure products.

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