IMG grows involvement in eSports with Boomeo launch

IMG is expanding its work with the fast-growing eSports business with the launch of a new web platform, Boomeo.

The new site will feature gaming content and tutorials, kicking off with instructional material for Counter-Strike Global Offensive.

The agency has recently partnered with five eSports organisations, including Cloud9, complexity, Counter Logic Gaming, G2 Esports and SK Gaming, as well as popular players and influencers.

In addition to existing training modules for the game, Boomeo is adding new initiatives such as Duels.

The initiative “speaks to our continued investment in the eSports industry and our focus on delivering premium and accessible content to consumers,” said IMG’s Karen Brodkin.

Brodkin now expects Boomeo to become “a go to for serious gamers and those looking for an easy entry point to eSports.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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