The deal between Igloo Books and Moonbug will see a CoComelon Storybook Advent Calendar join the publisher’s licensed kids’ portfolio.
Igloo Books, a global leader in mass market, value publishing, has signed a new licensing deal for Moonbug Entertainment’s hit kids’ show CoComelon, in a global deal arranged by its UK licensing agent The Point.1888.
The new deal sees CoComelon added to Igloo’s popular Storybook Advent Calendar range. The range currently includes the Disney Storybook Advent Calendar, Princess Storybook Advent Calendar and Marvel Storybook Advent Calendar. Each CoComelon Advent Calendar includes 24 story books – one to to unwrap every day in the run-up to Christmas – featuring popular characters from the CoComelon franchise.
CoComelon is owned by the award-winning global entertainment company Moonbug Entertainment. Founded in 2018, Moonbug’s properties can be seen on more than 150 platforms globally. CoComelon, one of its most popular titles, follows main character JJ and his friends and family as they enjoy adventures and sing catchy songs.
Paul Gregory, Igloo Books CEO, said: “We are incredibly excited to partner with Moonbug and its fantastic brand, CoComelon. The brand is a firm favourite with children and we hope that our best-selling Advent Calendar format will see strong success and form the foundations of a long-running partnership with the brand.”
Katie Wilkinson, head of Publishing at The Point.1888, said: “We’re thrilled to welcome Igloo Books to the ever-growing list of CoComelon licensees. This is a fantastic opportunity to create a new publishing offering for the millions of CoComelon fans in the run up to Christmas.”
The CoComelon Story Book Advent Calendars are available now. To order, contact the Igloo Publishing sales team at firstname.lastname@example.org.