Hunter Price pens European partnership with Crayola

Published on: 13th January 2023

The collaboration between Crayola and Hunter Price International includes the debut of four collections, available from autumn 2023.

Hunter Price International is teaming up with global arts and craft giant Crayola in a pan European partnership. The collaboration includes the debut of four collections which will be available this autumn.

Each collection has been designed to inspire children to think outside the box and get creative with colour by making their own personalised creations, goals that both companies have in common.

The four new collections are:

  • Crayola Kraft has a focus on sustainability using water-based non-toxic inks, FSC approved paper and no plastics. An ultimate Crayola Activity Case with pencils and 30 pages of activities is set to be a hero line for the range.
  • I Can Do captures the imagination of children through colour and character fun. Products include a Crayola Craft Pad and Finger Painting Post Pad.
  • Crayola 3D is a series of interactive puzzle books.
  • Crayola Everyday combines Crayola quality products with fun crafts of great value. The ideal pick-up lines include activity books, stickers and story wheels.

“We’re excited to be able to complement Hunter Price’s craft products with Crayola’s brand of social expression and colour equity,” said Rob Spindley, licensing director, EMEA at Crayola. “The team has identified some fantastic opportunities within the sector and the new craft activities and paper kits will engage the imagination of kids and adults, providing them with even more ways to creatively express themselves.”

Ben Cornwell, sales director for stationery, arts and craft at Hunter Price International, said: “This is a huge opportunity for the business, and we’re really excited to bring to market some truly innovative new product concepts. Collaboration is key and we’ll be working alongside the Crayola team to bring our product strategy to life over the coming years, enhance overall brand position in store, and drive increased awareness and engagement.”

Hunter Price International has three core divisions, home & lifestyle, toys & activity and stationery, arts & craft.

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