Hornby Hobbies has taken the first steps forward in launching its Scalextric brand onto the global licensing scene with the appointment of its new licensing consultant, Michele Pearce.

In her new role, Pearce will work to represent Hornby in the start of a new in-house licensing initiative, utilising her specialist knowledge and appreciation of the brand through her work as a successful licensing expert in the toy category and experience working within licensing in the video game industry.

The company is looking towards utilising this expertise as Pearce brings a new focus to the Scalextric brand.

The programme will focus on both the retro archive and the new Scalextric branding with the aim to find the partners who can realise the brand in product that will add to the whole family’s enjoyment of the ultimate slot car racing experience. 

Lyndon Davies, Hornby CEO, said: “Scalextric is loved by many and there are some exciting opportunities for us to work with licencing partners. Michele brings a wealth of experience to the team and we are  excited by some of the early conversations.” 

Pearce added: “I have been talking to Hornby for some time about the licensing opportunities for Scalextric and how much I would enjoy developing a strategy for them and I couldn’t have been more delighted when they contacted me at the start of this year with the wave of a chequered flag to start the programme.” 

For more information about the licensing opportunities for Scalextric please contact  michele.pearce@hornby.com