Covering various lifestyle sectors, the seven HKTDC events will run concurrently from 19th-22nd April at the Hong Kong Convention and Exhibition Centre.
The Hong Kong Trade Development Council (HKTDC) will hold a series of exhibitions and conferences this spring, covering various lifestyle sectors. The seven events will run concurrently for the first time, from 19th-22nd April at the Hong Kong Convention and Exhibition Centre. The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show and Asian Licensing Conference which will end on 21st April. Under the EXHIBITION+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the intelligent Click2Match platform which will run until 29th April.
Ms Sophia Chong, HKTDC deputy executive director, said: “The HKTDC has been committed to promoting creative and design industries, help develop Hong Kong as Asia’s city of culture and creativity. This year, the HKTDC gathers a number of large-scale exhibitions in April, covering lifestyle products and licensing to strengthen cross-industry and cross-field cooperation, creating even greater synergy to the industries.”
The HKTDC invited buyers from all over the world through its 50 global offices, and expects the participation of 170 buying missions from 50 countries and regions – including Mainland China, Japan, South Korea, ASEAN, India, the Middle East, Germany, France and the United States.
This year’s Hong Kong International Licensing Show will showcase more than 500 licensing projects and brands, featuring top global licensors and licensing agents such as CAA-GBG Global Brands Management Group, MediaLink, Wildbrain CPLG and more. The Licensing Show will feature nine group pavilions – including the Mainland, Macao, Indonesia, Japan, Korea, Malaysia, Thailand and Taiwan, presenting unique brands from various regions. Meanwhile, with the dedicated support of CreateHK, the DLAB Hong Kong Pavilion will showcase 45 local original Intellectual Properties (IP) and brands to promote the strength of homegrown design, including Shibainc, Falling Cyan, Malut Design and 8Eggs Studio.
At the concurrent Asian Licensing Conference, more than 20 experts from the global licensing field will gather to discuss hot topics including the latest developments in global licensing, location-based marketing (LBM) and sport licensing, keeping participants up-to-date on market trends. Overseas speakers will include Ben Peace, vice president for the Asia Pacific at WildBrain CPLG; Maura Regan, president of Licensing International and Yvonne Chou, head of Global Marketing at Victor Rackets Industrial Corp. The Licensing Academy, organised by Licensing International and supported by the Intellectual Property Department of the Hong Kong Special Administrative Region Government, will host a speaker from Japan’s Kumamoto Prefecture, who will share insights on how “royalty-free” marketing creates a win-win licensing model and how the IP of prefecture mascot Kumamon is protected. The event will also feature a session themed “Powering change: Women in innovation and creativity”, in the spirit of World Intellectual Property (IP) Day on 26th April.