NEWS

Histrionic Productions to take Peter Rabbit immersive experience on the road

Published on: 25th May 2022

Continuing the 120th birthday celebrations for Beatrix Potter’s beloved Peter Rabbit, Histrionic Productions has partnered with The World of Peter Rabbit – developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. (brand owners and part of Penguin Random House UK) – for at least two years of live immersive experiences across the UK.

Histrionic Productions, the company behind last year’s acclaimed pilot event ‘Autumn Treasure Hunt with Percy The Park Keeper’ at Chiswick House & Gardens and the upcoming ‘Paddington Marmalade Messiness’ in Dalkeith Country Park, opened bookings for its ‘Peter Rabbit Garden Adventure – a live immersive experience’ on 19 May, and will open to guests from 6 July–3 September 2022 at Blenheim Palace in Oxfordshire.

Families attending the event are encouraged to help rescue Peter Rabbit from ending up in Mr McGregor’s rabbit pie. This is the first time Peter Rabbit has appeared live in a walled garden in this way, and also marks a first for World Heritage Site Blenheim Palace, which has allowed unprecedented access to areas of the estate.

The multi-year deal allows Histrionic Productions to tour The Peter Rabbit Garden Adventure experience across the UK, bringing Peter Rabbit, Squirrel Nutkin, Mrs. Tiggy-Winkle and other beloved characters to various locations, providing innovative entertainment for adults and children alike.

Adam McKenzie Wylie, founder, Histrionic Productions, says: “We are honoured to be the first company to unveil the magic of Beatrix Potter, live in a beautiful walled garden setting, and Blenheim Palace provides the perfect backdrop to launch our new immersive experience in this special anniversary year. We expect families will be captivated by both the live performance and the beautiful set pieces as they literally hop into the pages of this classic family tale.”

 ​​Thomas Merrington, Creative Director Penguin Ventures, says: “We are so excited to be bringing The World of Peter Rabbit to life in an outdoor setting with Histrionic Productions during the 120th birthday year of Peter Rabbit. What better location to launch than the beautiful grounds of Blenheim Palace. Families will be able to engage with the characters in the natural world, as Beatrix herself would have first imagined them. This is a wonderful extension of our Grow With Peter Rabbit birthday campaign, which celebrates the importance of gardens and spending time in nature.”

For tickets, visit peterrabbitgardenadventure.com 

RECENT ARTICLES

Hasbro to celebrate Star Wars Day with new products

Bing extends partnership with NSPCC for Childhood Day Mile

Licensing International partners with Ethical Supply Chain Program

PMI Kids World secures collectibles deal for Fuggler

Rubies reveals new Young Jedi Adventures costume collection

Screenings of The Garfield Movie to be held for MediCinema

Licensing Expo opening keynote to explore future of gaming

Panini launches England 2024 Tournament Sticker Collection

Random House Garfield book series launches

Wow! Stuff confirms release of Real FX Disney Stitch